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My research focuses on issues related to new forms of collectivities and personhood, globalisation effect on consumers' personal and social lives, and i have keen interestet in the use of visual methodologies in marketing. I am inspired by the critical constructionist work of Laclau and have keen interest in the linguistic approach to marketing focusing on negotiating meanings. I am also interested in foster more equal relationship in entrepreneurship among marginal SMEs in developing economies and genrally for those who live on the margins of societies. I dedicate my energy and time to bring the required knowledge, insights, networks or find new ways to get funds (e.g. crowd funding) to add value to these businesses. I am a reviewer in the Journal of Marketing Management and Journal of Small Business & Entrepreneurship (JSBE).

The Centre for Enterprise and Innovation (CEI)

• Individual and Collective idenitity
• Sub-Cultures
• Born Global SMEs
• Anti Essentialist Marketing
• co-creation, co-branding
• On line consumer experience

Social Network Marketing
Culture

• PhD University of Manchester
• PGCE Higher Education (Sheffied Hallam Uinversity)

Social Media Strategy Globalisation and Culture

PhD University of Manchester (2014)

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